Ecobus Marketing Coursework - Nokia - The Wireless Giant Essays

Ecobus Marketing Coursework - Nokia - The Wireless demonEcobus Marketing CourseworkNokia - The Wireless GiantIntroduction & PurposeFor this coursework, I have decided to resume the radio receiver colossus,Nokia. Nokia is, unarguably, the leader in the world of mobilecommunications. The brand boasts a significant number of users from more or less the world, ranging from Europe to the Americas, and from Africato the Asia Pacific. Nokias success has been aided by its experience, construct and its user-friendliness and thus, has become the leadingsupplier of mobile phones and other related products around the globe.The aim of this project is to identify how Nokia has approached itsmarket and what has enabled the company to become a world leader inthe world of wireless communications. This lead intromit a study of thecustomer behaviour towards the brand and how Nokia has managed tosecure a large make do of the market, leaving its competitors farbehind.MethodologyIn piece to fill m y purpose, I leave collect both basal as salutary assecondary data from the appropriate sources. To collect the primarydata, I will hand out questionnaires to a sample assembly of peoplevarying in age and nationality. This is necessary to get a widerperspective of the viable customers of Nokia. Two samples of thequestionnaire will be presented in the appendix. I will likewise carry outan interview with one of the provide of a Nokia Retail Outlet to furtherinquire about their aims and objectives in Hong Kong. The appropriateinformation from the questionnaires will be converted into graphs andthen summarised. However, my study of Nokia will be based in Hong Kongand may contain a Hong Kong Perspective of the brandIn addition to these data, I will grow a S.W.O.T (Strength,Weaknesses, Opportunities, Threats) analysis of the company and alsoanalyse Nokias marketing mix. This will give a good overview of thecompanys marketing strategy. To add to the analysis, I will include aBoston Matrix of the brand, which will help touch on the position ofthe company in the market. Following this, I will gain all theinformation to form a conclusion, which will include my knowledgerecommendations.A Brief Introduction to NokiaNokia started in the communications service in 1865 establishingitself in the newspaper business, the original medi... ... a successful wireless giant aided by itsstrong marketing strategy. Its innovative products, appropriateplacement, jacket crown notch promotion and suitable pricing has allowed it tohold the better share of the mobile communications market. In a worldthat is fast befitting reliant on technology, Nokia, with the help ofits state of the arc technology, will micturate a new revolution in theindustry.Locally, the telecommunication market is a thriving one and offersendless opportunities to the company. However, continuous marketresearch and learning needs to be done to keep Nokia where it istoday.To eliminate any possible threats , Nokia can continue to develop newproducts and acquire a observable which will eliminate any chances ofme-too products from other companies. Acquisitions are also an filling as a merge will make Nokia stronger as well as help removecompetition. Organic growth can also help them guide towards moreturnovers over a period of time. Nokia is, clearly, the zesty choice ofthe mobile customers at present. By the looks of it, it is only a return of time before its competitors are hunted down to extinction,at least in the field of mobile phones.