Electrolux Case

Case Electrolux 1. Geographical (North the States and Europe) and Demographical market segmentation stage of family life cycle, size of household, age, marital office (reaching mums and dads who have children or be after to have in all the world) 2. It was accessory as Electrolux was always known as Thinking of you. A telephoner took a new approach (young families with babies) which was not taken by anyone before. It to a fault gives a sense that company c bes about their clients. The Electrolux baby brochure throw fits to a companys overall strategy. . Electrolux chose not to send brochures straightaway but through different channels. At first, their guide audience was intermediares and media. When the intermediares and media were bear on the company started to intent a) Networks which own and distribute new mother data and sample packs in hospital. b) Paediatric offices providing large volumes to paediatric associations, gynaecologists and daycare centres. c) Family orga nisations, planning centres. d) Retail chains for household appliances and chains for baby shops and supermarkets. ) Promo team events. The tar cop groups are chosen well as through these channels target group can be easily reached. Ideas for other channels kindergardens, schools (people who are planning to have a second or more babies), familiar parks, social networks Facebook, Twitter, Youtube 4. Instruments by which Electrolux promoted brochures f) Provide with appliances. g) Ad as a dissolve bonus to magazine. h) Electronic format downloads on baby websites, chat sites, entropy sites.. ) Internal distribution to staff expecting a new baby. j) CD-Rom for journalists allowing to get all information and picture files. k) Children books. l) Sent directly if costumer smart set it. m) Worldwide distribution through Electrolux PR global network with an invention to adapt to local needs (translation of language). The instruments are good, that shows a result as well. Also there co uld other instruments such as getting brochures with different bills, origami from brochures, 2011-10-25