Narketing in the Digital Age :: essays research papers

Marketing In The Digital Age ANSWERSBe sure to answer every parts of each question. Be sure to use complete sentences whenever appropriate.Good Luck1.What were the four major forces that shaped the digital age?Digitalized and ConnectivityInternet explosionNew type of IntermediariesCustomization and Customerization2.What are the four major e-commerce domains?Business to ConsumerBusiness to BusinessConsumer to ConsumerConsumer to Business3. specialise internet, intranet and extranetInternet A vast public electronic network of computer networks, which connect users off all types Around the world to each other and to an amazingly large information repository.Intranet A network that connects people deep down a company to each other and to the Company network.Extranet A network that connects a company with its suppliers and distributors.4.Discuss the benefits of integrating online selling with in-store selling (use uses).For example the store Game Stop and Game Stop dot com. They ha ve an advantage on both(prenominal) territories and they broaden the customer base, by being open and online. You can afford to discount more sometimes online, to keep the customer shopping, and the company can make the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at its advantage.5.E-commerce and the Internet bring many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers.For buyers they might chafe the opportunity to by a mass quantity at a low price and it can keep a companys smash-up down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, and you have a better chance in obtaining your product, because you can possibly be obtaining it directly from the company.6.Discuss the differences between click-only companies and click-and-mortar e-marketers.Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company.7.Define viral market. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing.Viral Marketing is the internets version of word of mouth. Vial marketing involves creating an email or another marketing plan that is so infectious that it makes a person want to forward it.