Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 11

Case Analysis - Essay Example   This is due to low costs, and a new  division  is rapidly taking root. This paper will focus on a SWOT analysis of ISHR firm (Anja 1). Strengths of ISHR lie in the fact that they are a highly profitable firm. The company records excellent profit results from its business undertakings. The company also enjoys the benefit of having large companies such as Coca Cola and General Electric as their clients. The company lacks a chief financial officer to control and manage its finances. The company’s website is also not well built. The company has a poor marketing strategy that relies on word of mouth and no face to face marketing. Poor marketing strategy ensures that the company has a poor relationship with its clients. ISHR firm recorded double digit growth in 2008, and this signifies that the company can improve and continue its growth financially to enable its sustainability. The company can also strengthen its business acumen by enabling a proper and robust website for prospective clients. ISHR  firm’s total sales, nearly eighty percent, come from two large  corporations. The company over relies on these two clients for its financial success. This provides an extensive threat towards the company since if the two clients pull out; they face a significant financial collapse. ISHR firm should focus on improving its website to allow for a more user friendly interface that enables for easier navigation. The company should focus on networking for clients using its two prominent clients. This will ensure that they are able to spread the source for their sales. They should not rely entirely on the two corporations for the majority of their sales. The company can also use social sites, facebook and twitter, to reach out to prospective clients as a marketing tool. The company should develop a business plan which will detail on their business activity, goals, objectives, vision and mission. A business plan