How Should Social Networks Be Utilized in the Workplace?

How could these complaisant networking poses be a curse to a follows security? In todays piece it fitms the forgiving race could non live without reading engineering science in the workplace. More importantly, fond networks manage Facebook and twitter ar suitable very popular beaks for business development in todays world. There be dozens of tender network sites and more dada up every day. It is astounding the number of hours that people waste on much(prenominal) sites.Updating, checking in and sending out bits and blurbs about every trivial aspect of singles life seems cheap. More astounding than individuals wasting time on these things is that businesses argon also wasting time on them. Actual megabuck businesses are in on the whole cordial networking shtick. The challenge for the business world is how to utilize these tender networks effectively and safely. The value of social networks and how they smoke utility businesses has been in question recently. Also in question is do these social networks relieve oneself a security risk with employees conveying possibly privileged information to a friend or relative through with(predicate) Facebook or Twitter. How does a friendship prevent capability security risks? They crap to block social networking sites or grant limited coming to specific departments. Metro blood College prevents students from get ating social networking sites on school computers but allows faculty and staff to access from their desk computers.Metros reasoning is students should be at school to learn, not s bay window at Facebook all class period. The question beca practice session is not are these sights a security risk but rather are these sites a huge time suck for employees which creates a reduction in productivity? The biggest risk a comp whatsoever a company faces is how employees that utilize these sights can make their company look and what effects it could possibly have on their reputation. How soc ial networking can tarnish the reputation of a company or enhance it. Unfortunately, there is a downside to social networking.It is essentially an open assemblage and anyone can say and post anything on a companys summon. For the most part, it is potentially dangerous to a companys reputation. due to this fact, a companys networking site should have limited access when it pertains to broadsheet information. Take, for instance, a recent report on The Springfield Brewery in Springfield, Missouri. The social media specialist stick on a humorous joke to its Facebook page and unfortunately it was met with several disgruntled comments. Several customers stated they would never whole tone foot n the restaurant again. (Pettit, 2013) It is bad press such as that over such a small comment that could potentially destroy a company. On the early(a) hand there are companies comparable Tupperware that use social networking internally to boost the pride employees have for the company, th e attachment an employee feels and fun an employee has while at work. (Huy, 2012) After adopting these social media concepts the upset rate fell by fifteen percent and a webcast created raw(a) sales of $700,000 in just three days. (Huy, 2012) Sometimes social media can create opportunities for companies that they normally would not have and it is the companies that are giveing to get and understand the importance of social networking that will survive. some different company that utilizes social networking site is Metro Business College they found that websites such as Facebook and Twitter can be excellent recruiting tools and also they are useful to nutriment track of their student body and possibly help them if they have issues with cooking or even personal problems.Social networking can be an invaluable tool to an organization if utilized properly and monitored by administrators to prevent potentially negative posts or comments. How to make social networking work for the greater good of the company LinkedIn can be a valuable tool. Resumes can be posted there which can be utilized by human resources departments for recruiting purposes. capability employees post their profiles there, which also can be utilized by the human resources department to check the character of a potential recruit. Slovensky, 2012) Some companies are requiring potential employees to provide human resources access to their Facebook pages so they can see the character of the candidate. Companies post jobs on networking sites like LinkedIn and Facebook which can benefit other companies to view how their competition is doing, if they are posting untested positions then that company is most likely in a state of growth. People face for jobs are on these sights and they provide all the information a potential employer needs to make an informed hiring decision.When it comes to professional social networking, LinkedIn is the most winning site of its kind. It is better than Face book or Twitter because it eliminates the everyday social aspect, including the posting of how ones morning breakfast made them feel and the LOLs. Another benefit of LinkedIn is that all discussions and groups are moderated. Nonsense is kept to a minimum. seldom does one have to deal with spam or irritation there. It is a safe haven for serious social networking, for serious business fraternity building and for serious relationship building.However, there are benefits to using networking sites like Facebook as well. After all, Facebook does have 175 million members according to an condition called Inside Facebook written in 2009. Maintaining the strategic advantage through e-business and social networking The questions a company must ask areTo how many social networks do you belong? How valuable are they to you? If they went away tomorrow, would you feel any impact to your business? A simple answer is that individuals should choose one or two professional networks and farm those l ike any other social networking situation.Leave the shot gunning to the amateurs. Make connections that count. 10,000 Likes do not mean anything if they are not buying, reading, recommending or influencing. Companies should not waste your time with such pursuits. The fork up on investment is not high enough. Mass mailings do not work. Certain types of advertising just do not work for some businesses. Building relationships with clients is the most important aspect of any business and that is beat done through human contact not a green goddess email.Do not rely on flash-in-the-pan online social networks to build your business. Clients and potential clients like to know that theres a 98. 6 degree hand on the other end of those messages and not a piece of software. It might sound passe and outdated but there is nothing like true social networking to build a business. A company builds a business through building relationships. Studies have returnn that relying on social networks to create strong ties really has the opposite effect and instead weakens them.Facebook is a good example of a social networking site that creates weak ties (Jennifer, 2010). Instead of creating direct networks among its participants, the social networking site creates sub-networks. With no direct link to the company or the issue at hand it can create weaker ties and a customer that does not show as much company loyalty. (Slovensky, 2012) In the end it does not proceeds how the company views social networking but how the customer base views that companys use of these social networking sites.If they are well monitored and provide password protect use for a limited amount of employees then it can be beneficial. However, the biggest issue most companies face is that one instance when something is posted that causes a security breach or something is posted that hurts the companys reputation. They then have to answer the question, what do we do next? Social networking is not going anywhe re in fact it is growing everyday with new sites popping up all of the time and companies that want to survive will need to get on board.References Huy, Q. &. (2012). The key to social media success inside organizations. MIT SLoan Management Review , 54 (1), 73-81. Jennifer, S. (2010). Planning in the age of facebook the berth of social networking in planning processes. Geo diary , 75 (5), 407-420. Slovensky, R. &. (2012). Should human resource managers use social media to screen job applicants? managerial and legal issues in the USA. Ifno The Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media , 14 (1), 55-69.